Technology
Restaurants
Airlines
Fashion
Beauty
Hotels
Beverages
Sports
Entertainment
Lifestyle
+ more…
‘JET. SET. GO.’
JET BLUE | New York
Agency | Adam&EveDDB
Insight | An established brand that was getting lost in a world of familiar airline visual language and communications that needed to adapt to a ‘digital first’ world.
Brand idea | “Fly True Blue“
The result? | We developed a bold, distinctive and refreshed look, as a springboard to creating multiple online and offline campaigns, as well as a system that keeps evolving and staying fresh for years to come.
Year | 2023—24
+ Brand OOH campaign
+ Launch campaigns (new markets)
+ Sponsorship campaigns
+ Credit card campaigns
+ Digital campaigns
+ Social media design & assets
+ Website assets
+ Photography & illustration library
‘IN THE CLOUD’
HEWLETT PACKARD ENTERPRISE | Global
Agency | Anywhere+Co
Insight | A tech giant in the B2B space that had lost sight of its distinctiveness in a crowded market—especially when launching cutting edge apps, sponsoring global events and inspiring their team.
Brand Idea | “Discover Your Edge”
The result? | A bold, fresh and cutting-edge global visual identity system that is used as a toolkit when communicating new products and services, in a positive, flexible and exciting way.
Year | 2023
+ Visual language
+ Distinctive brand assets
+ Advertising look & feel
+ Digital assets
+ Website design
+ Social media design
+ Photography style & library
+ Sonic branding
+ Video intro & outro animation
+ Event guide
+ Internal comms
‘CRAFTED TASTE’
OYSTER CLUB | Mystic, CT
Agency | Anywhere+Co
Insight | A favorite local restaurant with a culinary excellence ahead of the curve, but their branding hadn’t quite caught up. We immersed ourselves in their world—exploring the local market, indulging in outstanding food, delicious cocktails, and connecting with the passionate team behind it all.
Brand idea | “Crafted from farm & sea”
The result? | A refined and elevated visual identity system that truly represents who they are, giving them a strong platform to attract new customers—and, even more well-deserved recognition…
Year | 2024—25
+ Brand strategy
+ Visual identity system
+ Brand signage
+ Menu design
+ Website design
+ Social media guide
+ Event materials
+ Brand guide
‘STEADY DOES IT’
STEADYSOCIETY | New York
Agency | Anywhere+Co
Insight | Launching a new fashion brand for todays fast and stressed out world,
Brand idea | “Embrace slow-fashion”
The result? | A super-comfy and distinctive visual identity that embraces the ‘double s’ mark, suggesting a relaxed robe that people will embrace and love.
Year | 2022—23
+ Visual identity system
+ Packaging
+ Website
+ Social media strategy
+ Social media design
‘PRIME TIME’
AMAZON PRIME | New York
Agency | Adam&EveDDB
Insight | A need to differentiate itself from the Amazon umbrella brand, but retain its connection through a distinctive, memorable and consistent look & feel.
Brand idea | “Time to Prime“
The result? | We developed a bold and distinctive visual language, covering sports, TV and movies. A cohesive campaign was then created to relaunch this platform and make it ready for ‘Prime Time’.
Year | 2023
+ Visual language exploration
+ OOH campaign
+ Digital campaign
+ Social
‘LUXURY AT SEA’
REGENT SEVEN SEAS | Miami, FL
Agency | Stag&Hare
Insight | The cruise line category is ‘a sea of sameness’ when it comes to look & feel. The brand needed to stand for something unique and deliver the ‘experiences’ on sea and on land, in an exciting and authentic way.
Brand idea | “Art of the story”
The result? | Visual storytelling creates a distinctive way to communicate in the category and highlight five-star luxury at every turn, and exclusive experiences at every port. Elevated brand assets and photography support stories written in an engaging and transportive style.
Year | 2018
+ Brand strategy & positioning
+ Messaging
+ Visual identity system
+ Print campaign development
+ Website
+ Social strategy
+ Photography style
+ Brand guidelines
‘BIG BLUE’
BESAR BIRU | Bali
Agency | Anywhere+Co
Insight | Launching a new brand in a crowded international market like Bali, needed to stand out and compete with the very best hotels and rentals available.
Brand idea | “Blue is the new green”
The result? | Creating the ultimate Balinese lifestyle brand, with a fresh and distinctive name & visual identity, with a green philosophy in outlook and architecture that is proudly at its core.
Year | 2023
+ Brand strategy
+ Naming
+ Visual identity system
+ Website
+ Digital collateral
+ Social media strategy
+ Photography library
+ Apparel
‘CREATIVE CLASSY’
VIRGIN | San Francisco, CA
Agency | Anomaly
Insight | Launching not one, but two new brands in the US market from Richard Branson’s Virgin group. A low cost airline to compete with many others, along with an uncomplicated and relaxed city hotel chain where price is affordable. We identified a target market who are worldly, have high expectations, but are not willing to pay over the odds.
Brand idea | “Attract the creative class”
The result? | Through memorable and familiar visual identities, an airline everyone fell in love with due to it’s attentive and friendly service, along with great entertainment, and a hotel where tech is at the forefront of to ensure a seamless stay.
Year | 2006 & 2010
+ Brand strategy
+ Visual identity
+ Visual language
+ Marketing materials
+ Print & digital campaigns
+ Photography library
+ Product design
+ Menus
+ Loyalty program design
+ Uniform design
+ Brand guidelines
