The Crowne Plaza Project | ‘The Art of Business’
Developing a new an innovative work/life experience within Crowne Plaza Hotels, with a holistic visual identity building upon the ‘New modern’ global visual expression. Seamlessly bringing to life the benefits and uniqueness of the offer through engaging communication throughout the guest journey.
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Naming | Visual Identity System | Print Collateral | Messaging Platform | Website | Social Media Strategy | Signage & Environmental Graphics | Marketplace Identity & Signage | Guidelines