The Holiday Inn Project | ‘Make Dreams Reality’
Bringing the Holiday Inn Resort brand out of the shadows to show the breadth and depth of properties for guests to explore. Creating a global, unified and engaging visual language that is firm but flexible so each property can showcase their resort property but also tell their unique local story while still laddering back to the master brand.
#hospitality #usa
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Strategy | Positioning | Brand Architecture | Visual Identity System | Tone of voice Development | Messaging Platform | Collateral | Photography Style | Brand Guidelines