The HPE Project | ‘In The Cloud’
A bold, fresh and cutting-edge updated global visual identity system, both online and offline, for a brand that was getting lost in the B2B tech world. A vibrant toolkit was created for communicating new products and services, in a flexible, own-able yet consistent way. Extending into advertising, web, video, motion graphics, sonic, launch events, and much more. #tech
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Strategy | Visual Identity System | Distinctive Assets | Advertising Style | Social Media Style | Photography Style | Digital Style | Website | Video Animation | Motion Graphics | Sonic Branding | Event Design