Founder | Creative Director

New York | Anywhere | October 2019—present

Collaborating with brands to define their position, sharpen their story, and bring their brand to life through thoughtful strategy and creative leadership. Guiding the journey from insight and positioning to visual identity, communication platforms, and customer experience, while partnering closely with founders, CMOs, and agency teams. Leading global collaborations across New York, London, Zürich, and Bali to create brands that are distinctive, relevant, and built for long-term growth.

LA Lead | Creative Director

Los Angeles | New York | April 2011—May 2019

Driving the growth and creative direction of a growing branding studio, helping expand client relationships, strengthen creative culture, and deliver impactful work across multiple markets. Leading multidisciplinary teams through complex brand engagements, providing both strategic guidance and hands-on creative leadership. Partnering with colleagues across Los Angeles, New York, Atlanta, and London to create cohesive brand experiences that aligned commercial ambition with creative excellence.

Head of Design

Los Angeles | July 2009—March 2011

Partnering with multidisciplinary creative teams to develop multi-platform campaigns that connected brand strategy with compelling visual storytelling. Working across print and digital touchpoints, shaping creative concepts and crafting design solutions that balanced commercial objectives, audience engagement, and strong creative execution.

Head of Design

New York | July 2005—May 2009

Shaping distinctive brand identity systems to articulate who they are and how they show up in the world through distinctive identity systems and thoughtfully crafted brand experiences. Leading creative teams across identity, packaging, and communications, translating strategic insight into cohesive visual ecosystems that scaled across touchpoints and markets. Partnering with advertising teams on global campaigns and contributing to culture-led and cause-led initiatives where brand purpose, storytelling, and creative excellence came together.

Partner | Creative Director

New York | October 2003—June 2005

Leading multidisciplinary teams solve business challenges through strategic thinking, creative leadership, and integrated communications. Leading multidisciplinary teams across design, content, and production to deliver impactful brand and marketing initiatives. Partnering with clients and agency leadership to secure new business and drive growth.

Design Director

London UK | August 2001—March 2003

Creating cohesive brand experiences across physical and digital environments. Leading multidisciplinary teams across UK and European design projects, collaborating with retail designers, interior designers, architects, and WPP agency partners to deliver strategically aligned and consistently executed brand experiences.