Creative Director with 20+ years of experience building distinctive brands and experiences across hospitality, travel, food & beverage and consumer brands. Experienced shaping brand strategy, positioning and visual identity through to campaigns, environments, guest experiences and everyday brand touch-points.

Hands-on creative leader who moves comfortably between big-picture strategy and execution. Developing concepts, directing design and photography, presenting to senior stakeholders, leading multidisciplinary teams and personally creating the work when required.

Experience

  • Founder & Creative Director

    New York | Anywhere | October 2019—present

    Building and leading an independent strategic branding studio, partnering with founders, marketing leaders and agency teams across hospitality, travel, food & beverage, consumer and experience-led brands.

  • Partner & Creative Director

    Los Angeles | New York | April 2011—May 2019

    Helped build and grow an agile creative studio across five offices, leading brand, packaging, integrated campaigns and digital projects for global hospitality, travel and consumer brands.

  • Head of Design

    Los Angeles | July 2009—March 2011

    Partnered with multidisciplinary creative teams to develop multi-platform campaigns that connected brand strategy with strong visual storytelling.

  • Head of Design

    New York | July 2005—May 2009

    Shaped distinctive identity and packaging systems while collaborating on communications to define dynamic and engaging brand experiences nationally and globally.

  • Partner | Creative Director

    New York | October 2003—June 2005

    Leading multidisciplinary teams solve business challenges through strategic thinking, creative leadership, and integrated communications. Leading multidisciplinary teams across design, content, and production to deliver impactful brand and marketing initiatives. Partnering with clients and agency leadership to secure new business and drive growth.

  • Design Director

    London UK | August 2001—July 2003

    Created engaging brand experiences across physical and digital environments for UK and European markets, collaborating with retail designers, interior designers, architects and agency partners.

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